Our toolbox is more than just a box of tools...

Two Thirds Sky's tools, techniques and thinking have been shaped by 35 years experience in the art, craft and science of people, brands and business.  

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We’ve learned first-hand what makes a business grow, and where growth invariably and consistently falters. We’ve harnessed those learnings to shine a completely new light on each of the traditional disciplines that fuel business growth - from research and insights, business strategy, brand strategy, through to marketing and the innovation of products, services and experience architecture. 

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But the strategic value of our toolbox is not just the tools - it's how you USE them in combination to build business alignment and momentum. That's what we call LINE-OF-SIGHT THINKING®.

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LINE-OF-SIGHT THINKING® has been developed by Two Thirds Sky as a strategic system that is optimised by firing the RIGHT TOOLS in the RIGHT SEQUENCE. The power and magic of the LINE-OF-SIGHT THINKING® ecosystem lies in how each discipline is aligned, applied and activated. 

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LINE-OF-SIGHT THINKING® ensures that the business systematically builds its 'business instinct' as it moves forward. And that journey depends on where the business is in its lifecycle - and whether it's a global enterprise, a challenger brand, a local business or a start-up.