Innovation in the Humankind Era.
Innovation enriches lives. Innovation grows business.
BUSINESS INNERVATION™ is a unique framework that harnesses the business' STRATEGIC HEART™ and Emotional Rewards as the catalyst for the invention and evolution of new products, services and experiences.
Armed with a deep understanding of the customer and their world, we guide the design of 'Experience Architecture' that lights the pathway from customer engagement, through to purchase, commitment and advocacy. We also ensure that the business is aligned and organised to support and deliver the promise across both analogue and digital touchpoints and channels.
But to make things that are truly innovative, you have to break things. That includes breaking the mental models about the way things are, the way things have always been, and what's possible - for the customer AND the business.
So most importantly, the BUSINESS INNERVATION™ framework rethinks how we EVALUATE innovation to ensure that new and disruptive ideas don’t get killed in research.
Because innovation - doing and delivering something that is genuinely new - is really about leadership. And new experiences are really about human responses. Technology, digital disruption and Apps are critical enablers...
... but technology alone isn’t the thing. It’s just the thing that gets you to the thing.