A New Strategic Compass
to navigate a sea of change & uncertainty
The B4 Strategic Research System™
What’s the Problem?
We’re living through a tsunami of change, and it’s hard to find the way to the future with confidence and certainty.
Steering an entire business ecosystem through the shifting landscape is an essential survival skill for anyone guiding the next big move for an enterprise.
But strategic navigators need to guide the whole venture forward - not just the incremental advance of one department, innovation, touchpoint or tactical activation at a time. And they can’t rely on a fragmented dashboard of data, KPIs and metrics alone that measure what happened. They need to know WHYit’s happening, what it MEANS for the business and all the Growth Stakeholders in the ecosystem, and what to do NEXT.
What’s the Solution?
The B4 Strategic Research System provides a landmark to navigate a dynamic landscape.
It uses a breakthrough strategic navigation compass that aligns and orientates the four key pillars of any enterprise - Business, Brands, Buyers & Behaviour. It proactively diagnoses whether an entire ecosystem is aligned and heading in the right direction, or whether it has disconnects and misalignments that will hinder progress and send it off course.
Two Thirds Sky invented the B4 Strategic Research System to fill the missing piece of the navigation puzzle. We’ve been using this System to help our clients chart safe passage through the Age of Acceleration for over 2 decades. You can read about their journeys here.
What’s the Outcome?
Now any venture, of any size and any sector, can check whether it’s ‘fit for the future’- before the future arrives:
Does the enterprise have the right strategy and growth fuel to ignite and sustain momentum?
Do Growth Stakeholders inside and outside the business provide ‘permission’ to engage, innovate, sell and grow?
What to focus on or fix to optimise opportunity, and in what sequence?
These critical diagnostics and insights do much more than map the terrain. They feed directly into enterprise-wide strategic planning processes to chart the next steps inside and outside the business. No guesswork. No blind spots. No U-turns. No ‘placing bets’ and hoping that the path forward is the right one.
Now you can cut through a sea of change with a clear view of the way ahead. Now you can align B4 you leap!
If you want to know more about the tectonic shifts that are driving the ground swell of change that’s currently underway, then join us at our Substack
Transform your Business
into a modern enterprise that
resonates & reverberates in the world
What’s the Problem?
Transforming and evolving a business to a new future is considered a notoriously difficult and risky assignment.
As the contours of the competitive landscape are being redrawn, every enterprise needs to navigate further into unchartered waters to find new territory, create value, and then deliver that value to the world. That means we need to solve the perennial problem in business; how to close the Strategy-Execution Gap - the misalignments between an organisation’s strategy and its actual implementation and activation.
The wrong move can have profound impacts inside and outside the organisation. Risks span the spectrum of leadership and navigation challenges - from fear of the unknown, lack of input and ownership, through to disconnects and divisions across the organisation, to name just a few.
Consequently, most businesses prefer to push for incremental changes and continuous pivots to protect the past, rather than making the essential evolutions required to prepare for a future beyond tomorrow.
The problem is that now, to get to the future, every business will need to reimagine, rewire and reinvent itself to survive and thrive in the next Era of Enterprise.
What’s the Solution?
Line-of-Sight Thinking is a holistic, end-to-end alignment & activation system that any business, of any size, in any sector, can use to transform into an authentic, dynamic Living Business Echosystem™. That means it can more easily adapt to changes in the environment, and to grow in a more efficient, effective and enduring way.
It’s a journey that unfolds in 6 stages. Each stage feeds and fuels the next. Each step in the journey has decision-making value in its own right - but the power of Line-of-Sight Thinking is unleashed and amplified the further along the transformation path you travel. The system is designed to build knowledge, insights and intuition as you advance. Clarity, certainty and confidence is compounded. All the dots are joined. And the energy that orbits around the business becomes infectious.
Line-of-Sight Thinking is a flexible framework that is tailored to every enterprise - a unique journey that is adapted depending on where the business is in its growth cycle, its resources, its culture, and its growth fuel. These realities determine how far and fast the business can travel, and what needs to be fixed or found to align with enterprise ambitions and opportunity.
What’s the Outcome?
Line-of-Sight Thinking takes the risk out of realigning and rebalancing an enterprise. It’s been deliberately designed to shift and share the responsibility and rewards of positive and proactive change. It ensures that all your Growth Stakeholders are aligned with the same strategic ambition, and have a clear Line-of-Sight to the future.
Now you can create an authentic Enterprise that’s organised to deliver on its promises. Now you can join all the dots between insights, strategy and execution.
If you want to learn how to align and orientate yourself toward the new world, you can join us at our Substack