We’ve rewritten the strategic navigation playbook for business
in the Age of Acceleration
Line-of-Sight Thinking®
Line-of-Sight Thinking is a roadmap that any business, of any size, in any sector, can use to find and navigate the best path to higher ground.
It’s a journey that unfolds in 6 stages. Each stage has decision-making value in its own right - but the power of Line-of-Sight Thinking is unleashed and aligned the further along the path you travel.
The system is designed to build knowledge, insights and intuition as you advance. Each stage feeds and fuels the next step. Clarity, certainty and confidence is compounded. All the dots are joined. The energy that orbits around the business and the journey becomes infectious.
Line-of-Sight Thinking is a flexible framework that is tailored to every enterprise - a unique journey that is adapted depending on where the business is in its growth cycle, its resources, its culture, and its growth fuel. These realities determine how far and fast the business can travel, and what needs to be fixed or found to align with enterprise ambitions and opportunity.
If you want to learn more about what Line-of-Sight Thinking is, how it works, and why it was developed, you can join us at our Substack.
A breakthrough in
Qualitative Market Research
that changes the game
The B4 Strategic Research System™
The B4 Strategic Research System has been invented by Two Thirds Sky from the ground up. It diagnoses how well the 4 key pillars of any organisation - Business, Brand, Buyers & Behaviour - are aligned, balanced and integrated across the entire growth ecosystem; inside and outside the business.
It’s a complete health and vitality check that unearths the diagnostics, patterns and perspectives that echo right through a human business ecosystem.
The B4 Strategic Research System is the insights engine room that drives Line-of-Sight Thinking, and it tells you whether your business is fit for the future - before the future arrives.
It’s been used to navigate the changing digital landscape for the past two decades, and it’s been deliberately engineered to also include an evaluation of any strategic initiative - innovation, rebrand, marketing, to name just three - before you move forward.
That means that the business can choose the right path forward with clarity and confidence. It removes navigation and decision-risk for ‘The See-Suite’. No guesswork. No blind spots. No surprises. No assumptions or hypothesis. No need to place bets and hope you’ve chosen the best way forward.
Now you can see the forest and the trees. Now you can align before you leap.