“I have worked with Paul for two decades across three organisations and on every occasion, Paul nailed the strategic approach required to bring about positive transformation.

His extensive business knowledge, combined with his unique approach to research and execution, deliver outcomes that are customised and effective - and not something taken from off the shelf.

Paul has a great ability to challenge and motivate senior executives to make the cultural change that delivers sustained growth.”

Bill Danaher, HEAD OF CORPORATE DEVELOPMENT
Aware Super

“It's hard to stand out in a crowded, highly competitive charity market and we went to Two Thirds Sky for help.   Paul very quickly understood the changes in our industry and the importance of our Brand - not only in attracting donations, but also as a tool to change the culture of our organisation and deliver outstanding service to our clients.

The work we did with Paul fundamentally changed our business forever. The tools and techniques he shared with us continue to guide our approach today.  Most importantly, we are seeing improvements to our bottom line that we never thought possible.”

Angela Tillmans, CEO
Cerebral Palsy League

“Paul helped our business set a strategic path forward built on a foundation of deep understanding and insight drawn from his unique approach to extracting qualitative insights direct from our market.

Paul’s passion, energy and wisdom not only helped us shift perceptions of our business externally, but also to transform the way we saw ourselves and how we wanted to operate.

Paul has stayed close to us since then, helping us re-test and re-align where required to retain the market-leading position we targeted, achieved and have maintained.”

Wayne Sullivan, DIRECTOR MARKETING & BUSINESS DEVELOPMENT
Frontier Advisors

"Paul has been a trusted partner of our business for over a decade, delivering insights that have transformed our strategic positioning as an organisation and an industry.

He acts with honesty and integrity and his guidance has redefined and recalibrated our business journey and positioned us for ongoing success.

His research is a timeless north star; a deep well of insights that we return to time and time again to guide our strategic direction, day-to-day decision-making, and to support our brand and industry positioning."

Kirsty Chessher-Brown, CEO
Urban Development Institute of Australia (QLD)

“Paul is without doubt a master of his craft - his unique approach to the development of business and brand strategy is both creative and intellectual and his capacity to engage staff in this quest was nothing short of inspiring.

The strategy we developed under his expert guidance has reset our organisational compass - I would rate it as the most important business strategy the Museum has developed in over a decade.”

Dr. Ian Galloway, CEO
QLD Museum Network

“When it comes to business and brand strategy, you’ll have a hard time finding anyone who can hold a candle to PK (Paul Kennedy). Having worked together for almost a decade, I have seen the transformative power of PK’s work first-hand – in the businesses of our shared clients, and also in my own business, which PK has delivered invaluable guidance to over the years.

While there’s plenty that sets PK apart, it’s his approach to research and execution that really stands out. Every component of PK’s work is loaded with purpose and insight, but what’s more impressive is how each of these individual pieces come together to create a brand-wide system that simultaneously creates internal alignment and amplifies external success.

I can truthfully say that my business would not be where it is without PK’s guidance and support.”

Ben Maunder, FOUNDER & CREATIVE DIRECTOR
Driven Creative Agency

“Paul Kennedy has a truly unique approach to helping businesses create a meaningful and lasting brand strategy. I’ve worked with Paul on two major rebrands and have been delighted with the journey and the outcomes each time.

His deep collaboration with all key stakeholders - from contact centre agents to the Chair of the Board - transforms the business into something unique and indispensable to find and retain customers, cut through competitor activity, and drive sustainable growth.

Line-of-Sight Thinking is the secret to creating the competitive edge you need, and the enduring proposition you have been searching for.”

Jennifer McSpadden, GENERAL MANAGER
Suncorp Group

“In my opinion Paul Kennedy is peerless in his ability to align organisations and brands for strategic advantage.

Without fail, Paul has been instrumental in transformatively rallying these organisations from within, resulting in their brands shining and their businesses flourishing.

The strategic tools and processes Paul has built are unparalleled.  Unsurprising really given that Paul is the single most inspiringly astute human in the space I have ever worked with.”

Rem Bruijn, FOUNDER & CREATIVE DIRECTOR
Brainheart

“We first discovered Paul when we called upon him to help us with making a key strategic decision.  His expertise was clear and his original thinking inspired us to think outside the square when it came to cutting-edge market research.

Paul's passion and commitment to branding and business is obvious. When you combine this with his experience, his fundamental understanding of what makes people tick and his many original tools and strategies, you have a unique and effective combination that will give you deep and compelling insights into your customers, allowing you to better engage and manage them today and tomorrow.”

Bruce Watson, CEO
Mine Wealth & Wellbeing